But getting them to flip, because their current truck works pretty well, it’s hard. Once they’ve flipped, they’ve gone for it, they never want to go back. “But then we work on how we get it for the right price, because I wanted it at a price that is within gas price or nearby,” Palmer says. The answer is largely a simple one - scale - but there are a couple of other choices Ford made to get the Lightning to where it needed to be that we’ll explain later, too. While oogling it around the stand, we caught up with Darren Palmer, general manager of Ford’s Battery Electric Vehicles division, to find out how Ford managed its pricing. The Chicago Auto Show was our first chance at seeing it up close and in-person. We’re not calling either the Lightning or the regular F-150 cheap by any means, but the relatively minor price disparity between the two is noteworthy. A similar thing happens when you perform this same comparison with other trims, too. That’s spitting distance to the Lightning. History has consistently shown us that electric cars tend to be more expensive than their gasoline-powered equivalents, but that’s much less the case with the Lightning.īuild out an F-150 XLT to a similar spec as the Lightning - four-wheel drive, Supercrew, EcoBoost V6, big touchscreen - and you’re left with a pickup in the low $50,000 range. What’s so surprising about those prices is how close Ford is flirting with gasoline-engine F-150 price equivalents - and that's before consumers take advantage of federal and state tax incentives. The XLT starts at $52,974, and a fully-loaded Platinum at $90,474. If Americans decide they want electrics, the choices are coming.CHICAGO - The single most shocking thing about the 2022 Ford F-150 Lightning when it was revealed was the price.
By 2024, 100 new EVs should make US debuts. Jaguar Land Rover says all of its models will come in an electric version by the end of the decade, the time by which Volkswagen has committed to launching at least 70 battery-powered vehicles in the US. Ford has promised to spend $22 billion by 2025 to develop electric vehicles, and crosstown rival General Motors says it will sell only zero-emission vehicles by 2035. Electrics will account for the majority of total global annual passenger vehicle sales around 2035.īy then, the Lightning Ford F-150 should have plenty of company. After that, the consultancy estimates, sales will rise quickly. But different countries will get there at different times, with the US in the middle of the pack. The consultancy Bloomberg New Energy Finance estimates that, on average across the globe, EVs will reach price parity in the mid-2020s. The electric F-150 suggests that it is coming. Surveys of pickup truck owners analyzed by NPR found that just 7 percent would pay significantly more money for a truck just for the environment’s sake.ĮV proponents have long heralded the coming of “price parity”-that is, the moment when the sticker price for electric equals the sticker price for gas models. EV sales in the US are growing, but just under 2 percent of the vehicles sold in 2019 were electric, and they were overwhelmingly sold in California. Convince them to do all that, and pay more for the privilege? No thanks.
It’s hard enough to convince people to do new things, establish new patterns, and buy novel products. Electrify those, and the world gets closer to staving off the worst of climate change.īut cost has always been the major barrier for the EV-curious. The US transportation sector contributes more than any other to the country’s greenhouse gas emissions, and 60 percent of those come from cars and light-duty trucks, like pickups.
The case for electric vehicles is long: They’re less costly to maintain, because they have fewer parts they’re fun to drive and they’re a critical component of combating climate change.
0 kommentar(er)
